IQTISODIYOTNI TEXNOLOGIK VA INNOVATSION O‘SISH MODELIGA O‘TKAZISHDA RAQAMLI REKLAMANING HUQUQIY AHAMIYATI
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peshlavha, tashqi reklama, dizayn-kod, normativ-huquqiy ziddiyat, reklama joyi pasporti, tadbirkorlik huquqlari, qonun ustuvorligi##article.abstract##
Mazkur maqolada Toshkent shahridagi savdo shoxobchalari peshlavhalarining buzilishi bilan bog‘liq yuzaga kelgan huquqiy nizolar tahlil qilinadi. Muallif O‘zbekiston Respublikasining “Reklama to‘g‘risida”gi Qonuni, Vazirlar Mahkamasining 428-son va 104-son qarorlari hamda Toshkent shahar Kengashining “dizayn-kodi” to‘g‘risidagi qarori o‘rtasidagi tizimli ziddiyatlarni ochib beradi. Xususan, “reklamadan xoli hududlar” tushunchasining qonunchilikda aniq belgilanmaganligi, peshlavhalarning reklama obyekti sifatida baholanishi, tashqi reklamani o‘rnatganlik uchun yig‘imlar va ekspluatatsiya yig‘imlarining bir vaqtda undirilishi hamda reklama joyi pasportining yuridik kuchiga oid qarama-qarshiliklar atroflicha ko‘rib chiqilgan. Maqolada O‘zbekiston Respublikasi Konstitutsiyasi va “Normativ-huquqiy hujjatlar to‘g‘risida”gi Qonunining ustuvorligi tahlil qilinib, mavjud normativ-huquqiy hujjatlarni “Reklama to‘g‘risida”gi Qonunga muvofiqlashtirish, tadbirkorlarning huquq va qonuniy manfaatlarini himoya qilish zarurligi asoslanadi.
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