THE LEGAL IMPORTANCE OF DIGITAL ADVERTISING IN THE TRANSITION OF THE ECONOMY TO A TECHNOLOGICAL AND INNOVATIVE GROWTH MODEL
Keywords:
signboard, outdoor advertising, design code, regulatory and legal conflict, advertising point passport, entrepreneurial rights, rule of lawAbstract
This article analyzes the legal disputes that have arisen in connection with the destruction of signs of retail outlets in Tashkent. The author reveals the systemic contradictions between the Law of the Republic of Uzbekistan “On Advertising,” Resolutions of the Cabinet of Ministers No. 428 and No. 104, and the Resolution of the Tashkent City Council on the “Design Code.” In particular, the lack of a clear definition of the concept of “advertising-free zones” in the legislation, the assessment of signs as an object of advertising, the simultaneous collection of fees for the installation of outdoor advertising and exploitation fees, and the contradictions regarding the legal force of the passport of the advertising space are examined in detail. The article analyzes the primacy of the Constitution of the Republic of Uzbekistan and the Law “On Regulatory and Legal Acts,” and justifies the need to bring existing regulatory and legal acts into line with the Law “On Advertising,” and to protect the rights and legitimate interests of entrepreneurs.
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References
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